Overview of Increasing Knowledge in Business Model and Strategic Management to Creativity and Innovation from Core Business to Retail Business (Thai Version)
The book explains the overview content from 11 books which involves with strategic thinking and practical management starting from Strategic Business Innovation Management, Customer Relationship Management, Technique of Developing Business Model and Business Practice, Technique of Developing Strategic Business Plan, Retail Management Strategy, Technique of Developing Creativity Idea and Thinking Process with Managing Idea Innovation Booklet, Technique of Developing Business Model Generation Booklet, Technique of Developing SME Strategic Business Plan Booklet, Technique of Developing CRM Strategic Roadmap Booklet, Technique of Developing Retail Management Strategy Booklet and Business Culture Innovation Practice Booklet.
Strategic Business Innovation Management 6th Edition (Thai Version)
Strategic Business Innovation Book in Thailand. Include Theory, Analysis, and Several Case Studies Analysis of Creativity and Innovation Management. Few companies understand how such innovation occurs and how to encourage it. To foster new management ideas and techniques, companies first need to understand the typical stages in the management innovation process. Instead of searching with in the conventional boundaries of industry competition, managers can look methodically across those boundaries to fine unoccupied territory that represents real value innovation.
Strategic Business Plan 3rd Edition (Thai Version)
Technique how to develop strategic business plan using the well analytical tool to develop strategic map with standard worksheets and example cases.
Retail Management Strategy 3rd Edition (Thai Version)
The book begin to explain the definition and principle of retail management from the marketing standpoint to customer perspective and also explains an integrative framework structure from The World of Retailing, Retail Strategy and the Merchandise Management, Store Management and Customer Service.
The book will also explain Location Analysis, Pricing, Retail Communication, Retail organization, CRM and SCM together with Planning Assortment and Buying Merchandise.
Business Model 2nd Edition (Thai Version)
A framework of Business Model from the idea generation to the concept into the alternative model with the aspects of business commercial value, strategic plan, organizational structure, operation process, business practice and employee engagement on the collaboration and project management.
Customer Relationship Management 5th Edition (Thai Version)
The Conceptual Framework of Customer Relationship Management and how to build up enhance, and how to set the organization strategy to sustain and making the loyalty customer. Include the example model of CRM in the Big Firms.
Techniques of Developing Modern Marketing Principle and Marketing Strategy (Thai Version)
Developing plans and strategies for Modern Marketing today is the most challenging it has ever been. There is an incredible and increasing choice of interactive devices, platforms and channels that potential customers use from smart phones and tablets to social networks and search engines. Investment in traditional channels such as TV, Print and Radio is declining, but they remain an essential part of integrated campaigns for many businesses. This definition of Modern marketing rightly emphasizes the focus of marketing on the customer, while at the same time implying a need to link to other business operations to achieve profitability. The Five Tenets of Modern Marketing are (1) Target Opportunity (2) Engagement (3) Conversion (4) Analysis (5) Market Technology and Social Media.
Techniques of Developing Project Management (Thai Version)
Project management is the process and activity of planning, organizing, motivating, and controlling resources, procedures and protocols to achieve specific goals in scientific or daily problems. A project is a temporary endeavor designed to produce a unique product, service or result with a defined beginning and end (usually time-constrained, and often constrained by funding or deliverables), undertaken to meet unique goals and objectives, typically to bring about beneficial change or added value. The temporary nature of projects stands in contrast with business as usual (or operations), which are repetitive, permanent, or semi-permanent functional activities to produce products or services. In practice, the management of these two systems is often quite different, and as such requires the development of distinct technical skills and management strategies. The primary challenge of project management is to achieve all of the project goals and objectives while honoring the preconceived constraints. The primary constraints are scope, time, quality and budget. The secondary and more ambitious challenge is to optimize the allocation of necessary inputs and integrate them to meet pre-defined objectives.
Retail Management Strategy Booklet Tool Kit (Thai Version)
Retail Strategy is defined as “ A clear and definite plan that retailer outlines to tap the market and build a long term relationship with the consumer”.A retail strategy mix also involves a combination of factors: location, operations, goods/services offered, pricing, atmosphere and customer services, and promotion. To flourish, a firm should strive to be dominant in some aspect of its strategy and thus reach power retailer status.
Business Portfolio Strategy for Product Service and Stock Trading Booklet Tool Kit (Thai Version)
The Collection of products and services provided by a company. Many businesses will engage in business portfolio analysis as part of their strategic planning efforts by categorizing the products they offer by relative competitive position and rate of sales growth. It also provides the concepts and strategies necessary to create real strategic strategic alternatives by clustering the product or service or even apply for stock trade (Buy and Sell), estimate accurately the value of each product/service bundle alternatives sales (Increase/New/Maintain/Opportunity), and understand the risks strategy involved in each. It supplies a framework for choosing between alternatives on 4D Ultraman Model, for making tradeoffs between risk and opportunities and for understanding how decision will be made in portfolio matrix.
Creativity Innovation Booklet Tool Kit (Thai Version)
This book explains Creativity is about unleashing the potential of the mind to conceive new ideas. Those concepts could manifest themselves in any number of ways However, creative ideas can also be thought experiments within one person’s mind. Creativity is subjective, making it hard to measure, as our creative friends assert. Innovation, on the other hand, is completely measurable. Innovation is about introducing change into relatively stable systems. It’s also concerned with the work required to make an idea viable. By identifying an unrecognized and unmet need, an organization can use innovation to apply its creative resources to design an appropriate solution and reap a return on its investment. Using design thinking, organizations can capitalize on creativity by paying attention to the life of the idea after its initial development. To be of value, applied creativity must always lead to innovation linking a great idea with an actual customer need (or, better yet, the needs of a whole market!). The use of design thinking with several techniques in this manner also demands the guidance of engaged in steps of implementation which is outlined in this book.
This book explains Creativity is about unleashing the potential of the mind to conceive new ideas. Those concepts could manifest themselves in any number of ways However, creative ideas can also be thought experiments within one person’s mind. Creativity is subjective, making it hard to measure, as our creative friends assert. Innovation, on the other hand, is completely measurable. Innovation is about introducing change into relatively stable systems. It’s also concerned with the work required to make an idea viable. By identifying an unrecognized and unmet need, an organization can use innovation to apply its creative resources to design an appropriate solution and reap a return on its investment. Using design thinking, organizations can capitalize on creativity by paying attention to the life of the idea after its initial development. To be of value, applied creativity must always lead to innovation linking a great idea with an actual customer need (or, better yet, the needs of a whole market!). The use of design thinking with several techniques in this manner also demands the guidance of engaged in steps of implementation which is outlined in this book.
Business Model Generation is a strategic management tool which provides a framework for creating economic, social, and/or other forms of value. The term business model is thus used for a broad range of informal and formal descriptions to represent core aspects of a business, including purpose, offerings, strategies, infrastructure, organizational processes and policies. This booklet provides simple, easy-to-use concepts and techniques to help you and your team conduct successful idea generation from concept into cash sessions, particularly in conjunction with individual and team creativity insights based on innovation guideline canvas technique.
The planning and control of merchandise inventories to meet desired sales and product-related objectives included the planning of the size and composition of the merchandise inventories, as well as a variety of functions dealing with the purchase, display, pricing, promotion, and sale of merchandise. This also involves those activities which are needed to ensure a balance between inventories and sales and marketing the right merchandise at the right place at the right time in the right quantities at the right price with planning annual and monthly sales estimates.
SME Strategic Business Plan Booklet Tool Kit (Thai Version)
Business planning is necessary for company growth and success. Business plans provide companies with the tools to track growth, establish a budget and prepare for unforeseen changes in the market place. A strategic plan includes many elements a business can utilize to attract financing and manage company objectives. To optimize
strategic business planning, businesses must clearly define company core values goals objectives mission and resources with its market opportunities and conduct extensive research to properly understand industry trends.
CRM Strategic Roadmap (Thai Version)
A CRM road map is strategic plan that identifies how an organization can meet and exceed its customers’ need. This includes, but is not limited to, assessing how the sales, Marketing and service entities work together to 1). gain insight from their customer
2). product valuable offerings/products 3). provide the ultimate customer experience.
Techniques of Developing Course Competency Booklet Tool Kit
(Thai Version)
The principles of competency management are straight forward. The goal is to define the capabilities your organization needs to meet its objectives-capabilities that combine skills, knowledge, personal characteristics, experience and all the other elements you recruit into your employee base. Once defined, these competencies can be used as the framework for measuring both existing employees and prospective recruits, as well as for collating aggregate information about your workforce’s collective strengths and weaknesses.
A CRM road map is strategic plan that identifies how an organization can meet and exceed its customers’ need. This includes, but is not limited to, assessing how the sales, Marketing and service entities work together to 1). gain insight from their customer
2). product valuable offerings/products 3). provide the ultimate customer experience.
(Thai Version)
The principles of competency management are straight forward. The goal is to define the capabilities your organization needs to meet its objectives-capabilities that combine skills, knowledge, personal characteristics, experience and all the other elements you recruit into your employee base. Once defined, these competencies can be used as the framework for measuring both existing employees and prospective recruits, as well as for collating aggregate information about your workforce’s collective strengths and weaknesses.
Guideline Canvas Learn to Use the key tool for describing and analyzing organization culture with inspiration your working direction and consider how you want to align you work life. Engage how to use Guideline Canvas with Core Value and apply into your working life and just do it to make it all Happen to your department with story to tell the success story.
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